About Kroodle

We develop smart apps for a unique and relevant customer experience

We are Kroodle

Kroodle is an insurtech startup, previously part of Aegon. After a recent management buyout, Kroodle is now 100% independent.

We develop new forms of insurance with the help of the latest technology. We are capable of creating and realizing new ideas. We do this using our own unique agile way of working. This enables us to develop in a fast iterative way, together with users. The startup way!

We are located in the Caballero Fabriek in The Hague, an inspiring location suitable for hosting workshops.

What do we do?

We make insurance products smarter with our digital solutions. We measure the customers behaviour using 'connected devices' like a FitBit or GPS-stick in your car. You give us data about your behaviour, we reward you with discounts and/or perks if you choose for a responsible life and driving style. And we make it fun by offering you insights and smart functionalities in our apps.

More information about our products and services:

We make things with impact

If you choose a healthy way of living or a safe way of driving we reward you with a discount on your fee. Not only good for you & us, but we like to think we are making te world a tiny bit better with more fit people and safer roads. Lot's of birds in one stone!


How it started in 2014: the first Facebook insurer in the world

Easy does it!

Did you know that Kroodle launched worlds first Facebook insurance in 2013? Who would have thought that you could buy insurances with just your Facebook account. No complex forms, no signatures, no policy numbers and no paper.


Co-Owner & CEO


    Co-Owner & CTO


      Chief Communication


        Back-end Developer


          Full-stack developer


            Frond-end Developer